Project ︎︎︎ STARS - Logo Design

This was a personal project in collaboration with St James’s Hospital following on from the SAS project. After being nominated to the hospital by my Design tutor I was tasked with designing a logo for their ‘Staff Time Attendance Rostering System.’ I was asked to create a visually striking logo which included the full name and acronym. They also asked for a shooting star or some other space iconography. 

Given the design constraints I concluded that a selection of logos would work best, allowing for different applications depending on the context it is being used. The final design is currently in use across St James’s Internal Departments, an application is in development which will eventually use the branding and logo. On the right of this text is the final logo design, below are examples of my experiments.