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Project ︎︎︎ Safety Aware Sign




In collaboration with St James’s Hospital Dublin, the brief for this project wasto design a visual language for a medical safety sign that would be used to clearly identify patient needs. This involved the design of a logo, packaging, iconography for the sign, and the layout of the design. Inspired by the design of road signs, I used this visual languageas a starting off point to inform my style. I took the opportunity to delve into the world of branding and how to develop a brand identity. 


Using the book ‘Creating a Brand Identity’by Catherine Slade as a guide I worked through the stages of developing a brand from personality to semiotics. My final design is intended to strike the balance between a serious yet friendly design, with a vibrant colour scheme and simple iconography.

© CARGO/U